psa 2 all my friends who wear makeup: do not buy l’oreal!!! not only are they known for whitewashing their ad campaigns, but they also take part in the multinational skin-bleaching market, advertising several products across africa & asia claiming to lighten skin
okaaaaay but literally every brand takes part in the multinational skin-bleaching market tho
here are the brands that i can think of off the top of my head that have skin-lightening products in india (parent companies in bold)
- garnier, owned by l’oreal (also owns maybelline, kerastase, clarisonic, urban decay, lancôme, the body shop, shu uemura, essie, vichy, la roche posay, dermablend, nyx cosmetics, ysl cosmetics)
- fair and lovely + vaseline + ponds + hindustan lever’s white beauty, all owned by unilever (which also owns like everything, see: dove, axe, lipton, lakmé, lux, noxzema, tresemmé, tigi shampoo, etc.)
- clean & clear + neutrogena, owned by johnson & johnson (which also owns all those baby products + aveeno + lubriderm + tylenol + splenda)
- olay, owned by procter and gamble (also owns covergirl, max factor, clairol, herbal essences, head & shoulders, pantene, old spice, secret deodorant, art of shaving)
- clarins (i could not find a parent company upon cursory googling)
- nivea, owned by beiersdorf (also owns eucerin)
- estee lauder (also owns m.a.c. cosmetics, clinique, aveda, bobbi brown, smashbox)
- biore (owned by kao cosmetics, which also owned john frieda, molton brown and jergens)
this is not a complete list ofc and i’m not even talking about india-based companies that are also huge in the fairness cream market (e.g. emami + himalaya herbals). not to mention, as this article points out, several of the above brands market the same fairness products in the u.s.a. with alternate names that are scrubbed of references to “whiteness” and “fairness”.
i don’t want to refute the op’s message that l’oreal engages in racist and whitewashing practices in its marketing of skin lightening products, but so many other brands (regardless of whether they’re drugstore or ~luxury~ brands) are complicit in this practice (and, honestly if they are not on this list, they’re still probably in the market or currently trying to break into it anyway).
there’s no easy way to escape this as a consumer.